IF YOU CAN CHOOSE TO BE ONE THING TODAY,
CHOOSE TO BE KIND.
Blackmores is the No.1 supplement brand in Malaysia; and as such, we believe in caring for people. People from all walks of life. That’s why we’ve come up with a new initiative called Blackmores Project Kindness - our way of giving back to the community, through charity drives and pay-it-forward collaborative efforts.
WHAT WE DO
Project Kindness is a Blackmores initiative that aims to continuously provide for the members of society who are underprivileged - the poor, the downtrodden, the homeless, the hungry. Those who are desperate for help. The goal of Blackmores Project Kindness is to include and inspire everyday Malaysians to spread kindness, to do a little good, be it a small or big act. Because we believe that a little kindness every day can go a very long way.
You can share some kindness too!
WHAT WE DO
Project Kindness is a Blackmores initiative that aims to continuously provide for the members of society who are underprivileged - the poor, the homeless, the hungry. Those who are desperate for help. The goal of Blackmores Project Kindness is to include and inspire everyday Malaysians to spread kindness, to do a little good, be it a small or big act. Because we believe that a little kindness every day can go a very long way.
You can share some kindness too!
THE URBAN POOR
In Kuala Lumpur, one in three households* are estimated to be earning less than RM2,000 a month. The urban poor struggle for even the most basic things such as food and clothes. In recent times, things have gotten worse with the Covid-19 pandemic disrupting the economy, including supply chain networks and basic livelihood activities. The situation is exacerbated by the Movement Control Order which required all non-essential businesses to stop - resulting in a halt to earnings as many of them are day labourers who are paid only when they work.
This Ramadan, Blackmores Project Kindness, along with our partner, MERCY Malaysia, is looking to spread some kindness by lifting the less fortunate out of hunger. Through public donations, Blackmores and MERCY Malaysia aim to reach at least 1,000 families in need. We will focus on providing them with a one-month supply of foodstuff including rice, flour, sugar and oil, among other necessities.
Please help us to achieve the minimum target of 1,000 families by donating directly to MERCY Malaysia here.
*Source: United Nations Children’s Fund (Unicef) Report titled “Children Without”
Dr. Jemilah Mahmood, a Malaysian obstetrician & gynaecologist, established the Malaysian Medical Relief Society - better known today as MERCY Malaysia - with a handful of like-minded friends. It aims to provide a platform for Malaysians to unite and play their role in the international humanitarian arena.
MERCY Malaysia is an international non-profit organisation focused on providing medical relief, sustainable health-related development, and risk reduction activities for vulnerable communities, in both crisis and non-crisis situations.
Every mission that is carried out consists of Malaysians from all walks of life, all with the single goal of helping others, regardless of race, religion, culture or boundary.
In the last two decades, the organisation has provided humanitarian assistance and programmes in 32 countries. MERCY Malaysia has also evolved into a full-fledged humanitarian organisation offering the full spectrum of humanitarian services, from emergency response to rehabilitation and recovery, mitigation and prevention, and disaster preparedness.
This Ramadan, the society will reach out to the B40 group, the People’s Housing Project community, the homeless, and refugees - all who have been deeply impacted by
Covid-19. To read more about MERCY Malaysia, please visit https://www.mercy.org.my/
3. How can I be a part of Blackmores Project Kindness?
To get involved in our current Ramadan project, please make a direct donation to MERCY Malaysia at https://www.mercy.org.my/donate/ramadan/. All contributions will help us to reach out to at least 1,000 families who have been adversely affected by the Covid-19 pandemic.
1. Who will benefit from Blackmores Project Kindness?
Many of the urban poor live hand-to-mouth and struggle to make ends meet on a daily basis. Blackmores Project Kindness was created to help these people in ways big and small. Currently, as they are unable to work due to the Movement Control Order brought on by the Covid-19 pandemic, they have no means of earning a livelihood. In this phase of our programme, we are working with MERCY Malaysia to distribute food supplies to at least 1,000 families in need. It has always been our intention to help where we can, so do stay tuned for more upcoming programmes under Blackmores Project Kindness.
2. How does Blackmores Project Kindness fund its programmes?
Blackmores Project Kindness is currently funded through Blackmores Community Chest Fund via our employees’ contributions and the company’s corporate social responsibility fund.
4. Can I make a monetary donation to Blackmores Project Kindness?
At this point, Project Kindness does not accept monetary donation. However, your donation to MERCY Malaysia as part of our current Ramadan project will be greatly appreciated. Please visit https://www.mercy.org.my/donate/ramadan/ to donate now.
5. Can I be part of a volunteer team?
At this point, Project Kindness does not organise volunteer work. However, you may volunteer directly with MERCY Malaysia on our current Ramadan project. Visit https://www.mercy.org.my/volunteer/ to find out more.
6. Can I donate in kind?
At this point, Project Kindness does not accept contributions in kind. Help via cash donations is most effective, as MERCY Malaysia can ensure that your money is channeled directly to the people who need it most by purchasing necessary foodstuff for them.