In Kuala Lumpur, one in three households* are estimated to be earning less than RM2,000 a month. The urban poor struggle for even the most basic things such as food and clothes. In recent times, things have gotten worse with the Covid-19 pandemic disrupting the economy, including supply chain networks and basic livelihood activities. The situation is exacerbated by the Movement Control Order which required all non-essential businesses to stop - resulting in a halt to earnings as many of them are day labourers who are paid only when they work.

This Ramadan, Blackmores Project Kindness, along with our partner, MERCY Malaysia, is looking to spread some kindness by lifting the less fortunate out of hunger. Through public donations, Blackmores and MERCY Malaysia aim to reach at least 1,000 families in need. We will focus on providing them with a one-month supply of foodstuff including rice, flour, sugar and oil, among other necessities.

Please help us to achieve the minimum target of 1,000 families by donating directly to MERCY Malaysia here.

*Source: United Nations Children’s Fund (Unicef) Report titled “Children Without”

OUR PARTNER

Dr. Jemilah Mahmood, a Malaysian obstetrician & gynaecologist, established the Malaysian Medical Relief Society - better known today as MERCY Malaysia - with a handful of like-minded friends. It aims to provide a platform for Malaysians to unite and play their role in the international humanitarian arena.

MERCY Malaysia is an international non-profit organisation focused on providing medical relief, sustainable health-related development, and risk reduction activities for vulnerable communities, in both crisis and non-crisis situations.

Every mission that is carried out consists of Malaysians from all walks of life, all with the single goal of helping others, regardless of race, religion, culture or boundary.

In the last two decades, the organisation has provided humanitarian assistance and programmes in 32 countries. MERCY Malaysia has also evolved into a full-fledged humanitarian organisation offering the full spectrum of humanitarian services, from emergency response to rehabilitation and recovery, mitigation and prevention, and disaster preparedness.

This Ramadan, the society will reach out to the B40 group, the People’s Housing Project community, the homeless, and refugees - all who have been deeply impacted by

Covid-19. To read more about MERCY Malaysia, please visit https://www.mercy.org.my/

ENQUIRIES

If you have any questions or would like to know more about Blackmores Project Kindness,

CLICK HERE